Wednesday, April 20, 2011
James Hibberd, EW.com
Submitted by: Kevin J. Ziruolo
James Hibberd, EW.com
Submitted by: Kevin J. Ziruolo
Oprah Finale Ad Rates Atronomical
Oprah Winfrey’s syndicated program might air in daytime, but it’s hitting up advertisers for major-league primetime ad rates for its final episode.
The asking price for a 30-second ad on Oprah’s May 25 finale is $1 million, according to Horizon Media researcher Brad Adgate. That’s more than last year’s finales of ABC’s Lost ($900,000) and Fox’s 24 ($650,000), despite Oprah having a smaller audience (about 7 million viewers) than either of those dramas.
Oprah’s distributor had no comment.
Read Full EW.com Article
Posted by Editor on 04/20/11 at 07:00 AM •
(0) Comments
Share Your Ire
blog comments powered by Disqus